Are you a health coach that suffers with shiny object syndrome?
Shiny object syndrome could be costing you more money in your business then you’re actually making as a health coach.
My goal for you as health coaches to help you to build this business, to be successful, but in a way that doesn’t financially, emotionally and physically make you more stressed out and drain you. So this tip today is going to be a good one.
The definition of shiny object syndrome according to entreprenuer.com is perfect for this conversation.
“At its core, shiny object syndrome is a disease of distraction, and it affects entrepreneurs specifically because of the qualities that make them unique.
It’s called shiny object syndrome because it’s the entrepreneurial equivalent of a small child chasing after shiny objects.”
What does shiny object syndrome look like in the health coaching space?
First, I want to say, when we are building our business, you are first an entrepreneur before you’re a health coach.
This means making business decisions that are going to give you a firm foundation to build that coaching business by making sure you have your legal documents in place, you have your taxes, your licenses, your website.
All of those pieces that are really important for people to be able to find you and get to know like and trust you and to give you that confidence that you’re running a low risk and low liability practice.
So, what happens and what I’m seeing over and over again, is that health coaches are skipping this part of their business. This is the foundation every coach should have in place before they reach for those shiny objects.
So what is the shiny object that coaches are grabbing?
Well, first of all, I think it’s a distraction technique for sure, because it keeps us from working on the not so sexy and fun part of our business. We’re working on the pieces that we don’t want to do, which is the legal stuff, the business stuff, the not so-fun-content stuff.
We’re reaching for the shiny objects of learning more about diseases, learning more about how to help people, learning how to build your list and things like that.
But the problem comes in when your foundation is shaky.
In other words, you don’t have those pieces in place. You’re purchasing expensive programs and products and services and you aren’t even ready to put those pieces into place.
You’re not ready to implement them because this is still not completed.
So how do you stop doing this?
How do you keep from grabbing the shiny objects and work on the important pieces so when you are ready to maybe dig deeper into one of those products or services or programs that you can feel confident you have a way to use it in a place to practice it, or put it into place?
My my tip is this and it sounds very simplified, but it is this.
Make a list of all the things that are going to and make sure your legal in your business and make sure you’re safe.
They’re they’re one in the same but they’re two different things.
You want to make sure that you’ve got all of the licenses, the taxes, all of those things in place, but that you understand how to safely deliver information and how to practice a general approach as a health coach.
Once you’ve got those pieces in place, write them down on a piece of paper, type them into your to do list, whatever. And as you cross them off, when that list is complete, then and you know you have the budget for it, then look at the other products.
But the one thing I want you to keep in mind here is that if it sounds too good to be true, it
If it says, “Oh, you’re going to make six figures as a health coach working with
clients in a month.” Yeah, probably not a great idea.
If it tells you, “Oh, I can build your client list in a matter of minutes.” Probably not true.
Use your instincts and your intuition when making decisions about the programs, the courses, the things that you purchase. Get somebody on the phone to talk to them about what you’re trying to buy if you need to be careful about your money in your budget.
Alright, so stop reaching for the shiny objects, you guys, let’s get the hard work done. Make the list as you cross it off. It’s going to feel really good. You’ll get that dopamine hit and it’s going to make you feel good about it.
Then you can jump into that passionate side of your business when you’re ready and you have the budget to do so. Then you can grab those shiny objects and see if they’re going to fit into
what you’re trying to do with your business.
So, if you’re a person that has overcome shiny object syndrome, or you’re a person that suffers with it, put in the comments below.